This critical progression of both motive and player offered the industry a seemingly clear cut way to resurrect the guitar: by taking the demands of women-especially those of women of color-more seriously, and offering more visibility.Īnd yet, many music industry leaders and media outlets seem to prefer to bury the guitar alive-or wait for a catastrophic pandemic-rather than include us in the conversation.Įarlier this month, the New York Times published, “ Guitars Are Back, Baby!,” which reflects on 2020’s record-breaking increase of guitar sales due to the pandemic. However, the following year Fender’s market research showed that the market was evolving: the new generation’s motivation had shifted, with a focus on emotional benefits, and 50 percent of all beginner and aspirational players identified as women-with 19 percent as Black and 25 percent as Latinx. In 2017, Geoff Edgars published a requiem for the guitar in the Washington Post with “ The Slow, Secret Death of the Electric Guitar.” According to the piece, electric guitar sales had dropped significantly during the previous decade, from about 1.5 million annually to just over 1 million, and the biggest names in the business were either bankrupt, in debt, or making major budget cuts. Throughout the month we’ll be conducting giveaways specifically to our 1RiffADay community so make sure you sign up to participate in the challenge before January 1st! See you all soon!! But for those who want to further commit we’re offering a 1RiffADay starter packthat includes an assortment of essentials, like our notebook and pencil pack, and a limited edition #1RAD sticker only available for those committing at this level (starter packs will be sent on January 1st).ĥ0% of the money from started packs will fund our Gear Redistribution Project, and the other 50% will go to continuing to hire women and non binary curriculum instructors.Īdditionally, the winner will receive a feature in She Shreds and bundle from our merch store.
#You have to burn the rope gutiar tab free
1RiffADay will always be free and accessible to anyone who wishes to participate.What do you wish to accomplish in this challenge? Also, anyone who submits their participation will be eligible to win the Fender x H.E.R signature guitar (winner announced ). Submit your participation here and get clear on your goals and intentions. Whether or not your goal is to complete all 31 days, we will be organizing various events, challenges, and giveaways throughout the month to keep you inspired, connected to one another, and motivated.This year we’re doing things a little differently, and asking those who really want to see and feel a difference in their playing to commit to themselves, and invest in the community.
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